This is a guide for both web designers and clients, making them create a positive work relationship and environment to create the best innovative outcomes from the process.
Yes, many have the question of “How does the designer-client relationship work?”, and how to know the clients are expecting or needed?
People differ from one to one and they work completely different but that’s the beauty of working with freelance designers as they know how to guide you through the design process.
What is the need of knowing this?
Beginning a new business relationship, especially in an area like design (quite a personal process as we all have different perspectives) can be tough and time-consuming. It’s very usual to have concern over who you are working with and how it is all going to work. So the thing is spending a little time getting the project going with your designer could be a key to the overall process staying on the plan.
Above all, the designer-client relationship is not always a peaceful one. A greater number of business owners say it’s all about finding the right balance – So that is the case which I completely agree to. But what ideas and values do everyone need to bring to the table to make it work?
6 KEY POINTS TO KEEP IN MIND
I have esteemed 6 key points that are important for the clients and designers to be aware of and keep them in mind before or during and after the project.
- Understanding and flexibility
- Following the process
- Responsibility and feedback
There are so many ways in which we can get great work from the designers and most of them give you efficient work regardless because that is what they are good at. Though sometimes it hard to know how you can be a better asset towards the innovative process. After all, it’s your project and I’m pretty confident that you want it to look perfectly.
This is all about talking and listening to each other. We all know how important is to listen to someone so that we know their intention and ideas. But without talking and listening we are getting nowhere.
It’s very crucial to have the two-way communication and feedback between both the parties. Through communication, they can share ideas, values, and goals and are discussed so that we get the same vision in mind. So when you are not sure about something, then just ASK!
There is a question everyone has: What are you looking for?
Clarity must be maintained between the clients and the designer. The designer should take care of what the client needs and expecting from them. Client needs to give clarity to the designer what they are expecting and what they want.
Whatever industry you work in, to have a strong working relationship then it is achieved by trusting. So you are trusting your designer to see your vision, develop your thought process and create something innovative that hits the nail on the head.
If you don’t trust them then don’t work with them. Keeping clear about likes and dislikes, expectations will give everyone a great starting point. Although there is no problem of being not sure about what you want, you bet your designer finding what you need and giving him a tough time to sort out things. So keep things short and clear. So that way clarity and trust are maintained.
UNDERSTANDING AND FLEXIBILITY
It’s important to know the working hours so that you can contribute time working on your design. The design process is a collaboration as well as a process. I have found that being flexible with each other and understanding each other can help to put project deadlines in the right place straight away. If you are o the same page, it’s easier to work on the same page so that no one likes to miss a deadline or run behind with a project because basic information was not made clear.
FOLLOWING THE PROCESS
It’s important to follow a process. Here the process is the project schedule and existing of the project for a reason and knowing the deadlines by when to finish the project. And like I said before a true design process is always a collaborative one.
Involving the client in every stage of the project is very beneficial because everyone knows where they stand and where they are going but it supports maintaining a healthier, easier and well-managed project. When I work with a client, I’m glad to give an insight into my planning and how it all fits together, to make for a seamless project beginning to end. So it’s easy to have a project schedule in place.
RESPONSIBILITY AND FEEDBACK
Everyone is responsible for their activities. You can’t make someone do what you need but you can inform them of all the options, your thoughts, and your recommendations. Feedback is crucial and without it, you can’t express your decisions to the designer and the designer finds hard to know their faults. It would be easier for the designer to get the clients to feedback on time.